Every now and then, a fad comes along that really irritates me. The latest of these annoying trends is the excessive use of the word epic.
I don’t know if this craze is limited to my geographical area (Chicago, USA), or if others have noticed it as well. I’d be interested to know.
I decided to investigate the extent to which this word is overused. Turning to Google for some elementary research, I typed “epic” into the search box and hit the jackpot with the return: an estimated 448 million hits. Here’s a sampling:
- Epic restaurant in Chicago, “where guests can enjoy outstanding food in a dramatic dining room.” Yes, that sounds pretty epic.
- Epic Games sell, of course, epic video games (don’t forget to check out their epic online shop).
- “Epic” is an animated film due for release in May, 2013. I’m sure the experience will be nothing short of epic.
- Epic record company. They’ve been around a while, so maybe they really are epic.
- Epic Entertainment in Minneapolis is “one of the premier places to see a live concert.” Well, naturally. It is epic, after all.
- Norwegian Epic. Don’t bother with those ordinary cruise lines. They haven’t got the “newest, largest and most innovative cruise ship ever.” In other words, it’s epic.
- Epic Hotel Miami. Make sure you plan your epic wedding here.
- Job hunting? Check out Epic Careers.
- Epic Brewing Company in Auckland, NZ. Wow — who knew beer could be epic? Learn something every day.
There’s also the casual usage I hear on a daily basis: the local car dealer promoting his epic sale; TV weathermen promising storms of epic proportions; students at school eager to show me their epic snowman. Do ten-year-olds even know what this means?
The dictionary defines epic as: heroic; majestic; impressively great.
That’s a pretty tall order.
Maybe it’s just me, but shouldn’t we reserve this word for things that are truly heroic, majestic, or impressively great?
If everything is labeled epic, then by definition, nothing would really be epic anymore. Right?